Have mercy.
Put on your stretchy pants.

July 29: Get a piece of the brand new Reese’s Peanut Butter Cup Chocolate Cheesecake (*wipes drool off chin*) for $1.50. Just “like” Cheesecake Factory on Facebook and then print a $1.50 CheeseCake Factory Reese’s Cheesecake coupon.
Each Facebook fan with coupon and valid ID can get a slice for $1.50. Dine in only.
Then, as if that isn’t enough:

July 30: It’s National Cheesecake Day. Get any slice of cheesecake for 1/2 price. Dine in only. No coupon required.
Would like a coupon for the 30th event.
No coupon necessary for the 30th- discount is automatic!